The ethos of Smith-Wykes, the smart menswear collaboration of Michaell Smith and Rory Wykes, is to honor creative independence and generosity of spirit by finding inspiration in music and culture. It is only fitting, then, that they’ve concocted this week’s finely layered Thinking Drink as a toast to Robert Moog, trailblazer of electronic music, supporter of arts education, and creator of the Moog Synthesizer. A boffin by all accounts. he held degrees in both electrical engineering and engineering physics, but spent his years ingeniously working away at the helm of his invention to epically change the world of sound. Without Moog, much of music—including the likes of the Beatles and Pink Floyd—wouldn’t be the same .
Many thanks (and cheers) to our friends Michaell and Rory.
Directions
Combine ingredients in a cocktail shaker. Dry shake, shake with ice, strain into a chilled old-fashioned glass.














Great drink idea!1 It’s like a twist on the Gold Rush which has Bourbon. cool duds as well. Has anyone heard of this brand? It’s great looking stuff. Hope they come to New York.